1) Be honest in your representation of your horse and what they can or cannot do.
2) Be sure to use quality photos when advertising your horse. If you're using professional photos, make sure you have permission to use them for advertising! (Just because you bought them for personal use, doesn't mean you can use them otherwise.)
3) Make sure your photos illustrate what your horse can do. If you say your horse is a solid 3'6" jumper, don't show him jumping 2'6" cross rails or just flatting.
4) If you have friends that are capable of riding your horse, set up a time for them to sit on them. See how your horse reacts to different people, and listen to what your friends have to say about your horse.
5) Be prompt in your reply to e-mails and phone calls!
Courtney is not only an upper level rider, but she also has a very successful consignment business. This year alone, C Square Farm has sold 32 horses. As an active competitor, she competes with both the event team horses and many of the horses for sale. Courtney has competed successfully through Advanced, including starting the Rolex Kentucky Three-Day Event, and has most recently been successfully competing at the Intermediate level with The Four Star Group's talented Thoroughbred "Havasu Canyon" and C Square Farm homebred "Who's A Star."
Photo by: USEA / Emily Daily
Story republished with permission of the USEA, Read the full length feature article!
